My Responsibilities
Writing + casting + shoot + overseeing French translation
TD Advice:
Asking For a Friend
Finance Made Friendly
The Ask
When it comes to understanding finances, many people feel intimidated by complex concepts and confusing jargon. So, when TD approached us to make 6 education videos that people will actually watch, we leaned into the brand’s conversational tone of voice and created the Asking For a Friend series.
The Results
Our videos outperformed benchmarks and drove significant lift in brand consideration. The metrics were so impressive, TD pivoted to keep the videos in market longer and with more paid amplification than planned. Given the success of the campaign, TD gave us the green light to produce 11 additional videos for the series next year.
Teamwork makes the dream work ✨
Agency: Diamond
ECD: Dave Stevenson
ACD: Claire de Marco
Sr Art Director: Chad Lesch
Sr Copywriter: Alison Petrovich